Currently, shopping is not only being conducted with face-to-face interaction, but also using web 2.0 support as medium for transaction. Several reasons which attract consumers to purchase products via online include: cheaper price, ability to find unique product which will not be found in regular shop, and the newness of the product. For seller, there are also several advantages for selling product via online, which include: ease of start-up, competitiveness advantages, and direct market penetration.
In this study, we would like to find more understanding related with how consumer in Bandung area perceived online shopping. In particular, we would like to find more detailed data on what are the criteria, the demographic, and the psychographic condition of online shopper in Indonesia. This study will be significant to understand more about online shopping behavior in Bandung in particular, and in Indonesia in general.
The finding suggests that five latent factors plays significant part in building consumer perception to purchase online products. The factors are shopping habit, price, product, after sales service, and vendor reputation.
Makalah ini dipublikasikan pada The 12th Malaysia-Indonesia International Conference on Economics, Marketing and Accounting (MIICEMA) di Bengkulu, tanggal 13 October 2011 dan ditulis oleh Aswin Rahadi, Alia Widyarini Hapsariniaty, Siti Larissa Sarasvati, Siti Kania Mevianti, Tara Putri Paramitha
No comments:
Post a Comment